Cool Club Directions

Designer wear is for rich kids. Or people with rich parents. Or rich spouses. Or rich friends. Or rich... you get the drift. But Cool Club plans to change all of that. It has proactively jumped into the battlefield and sounded the fog-horn at all its uppity competition. Brands like Armani, Polo Sport, Tom Tailor, Tommy Hilfiger, Diesel, Prada and the likes sit pretty on its shelves, with tags like Rs. 150 attached to them. Spurious without a doubt. But who the hell cares, when you can walk out of the place with a whole new wardrobe for less than Rs. 400?

With uptown neighbors like Lifes....