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Home Town

Home Town
Sudhir Pai /
Panjagutta in the '70s was nothing more than two intersecting roads cutting across a dry forest (or at least that is how mythology has it), with just 2 oases in the form of a petrol pump and Hotel Shanbagh across the road. 30-odd years later, it still remains a jungle - only, a concrete one now. All the greenery that was a characteristic of this locality seems to be lost in the wilderness. Add to that a million-odd cars and their owners playing ducks and drakes, literally and figuratively.

And just when you thought it couldn't get any worse, behold the entry of concrete monstrosities of mega-malls. Home Town, which stands alongside Hyderabad Central at the Punjagutta cross roads today, is as imposing as its sister mall next door. In sheer size, this is truly the mother of all home decor stores.

The promoters of Home Town have taken the one-stop-shop phrase rather seriously. The problem with this brick-and-mortar home decor store is that it seems to have everything that you need to build your home under a single roof, including bricks and mortar. Are we being rather cynical about the store? It's just that we cannot imagine putting a 29-inch LCD TV and "mera wala pink" wall paint in the same shopping cart.

Enter the store, and you are bound to lose your sense of direction. There is something about it that gives you nausea. It's probably the dizzy heights you have to scale to pick up something like a screw for the broken furniture at home. While one has to admit the megastore houses everything you could possibly imagine, somehow there seems to be a greater emphasis on all the items that are needed to build a house rather than those objects which make it a home.

The store is divided into 3 sections - exhibitions, markets and services. In the exhibition section, you find furniture displayed in mock-rooms (living room, dining room, bedroom, kids' room, kitchen and bathroom), which are so designed to highlight the furniture options relevant to that room with suitable flooring and wall colors. You'll find a simulation for every room, and in each of them you'll find a good variety of exhibits. You'll sofa sets, teapoys and book shelves in the living room exhibition, modular kitchen sets in the kitchen exhibition, dining tables in the dining exhibition, colorful study tables in the children's room section, and lots more.

The markets section consists entirely of consumer products that can literally be picked up off the shelves, like utensils, decor items, curios, furnishings, utilities and moth balls. The markets section is classified further into the living market, dining market, bedroom market, kids' room market, kitchen market, bathroom market, home furnishings, mattresses & eZone (consumer durables and electronics).

Among the most impressive features about the store are the services they promise, labeled under various categories such as Mr. Carpenter, Mr. Plumber, Mr. Electrician, Mr. Painter, Tilewala, Design Centre, Best Wishes, Grihapravesh, Door Delivery and Installation. These are professional consultants who will assist you with all the nuances of home making.

The mosaic of offerings in Hometown are bound to leave you floored. These guys can do everything for you. If you do make the effort to buy a hammer and some nails from the markets section, just avail yourself of the services of the inhouse carpenter to inaugurate the same. If a bath tub floats your boat, the plumber will teach you how to pull the plug. However all this comes with a consultation fee. So if you think you will not need the AUTO CAD skills of the design team to help you draw a line, you may simply avoid the services section.

To sum up, this store will never give you the satisfaction of buying some good furniture the conventional way, like say Andhra Pradesh Furnishings at Nampally, or give you some great window shopping moments like @home in Banjara Hills, but it houses any item that falls within the realms of your home. For casual shoppers like us, we'd rather catch a movie next door at PVR, pick up a book at Odyssey across the road, or have a drink at Sixth Element to pretend as if this visit never happened. And also, we never said what we just did!
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Value For Money
Manish on 12th Feb 2013, 7:03pm | Permalink
Service is still pathetic.
Prasad on 10th Nov 2012, 4:15pm | Permalink
Guys..i had a good experience with valuemart..why don't you guys try for online shopping? I think this one is the best online grocery store in hyderabad. Free home delivery available.
Swetha on 8th Nov 2012, 6:52pm | Permalink
Having heard of the festive sale, we recently dropped in at Home Town. Everything was insanely expensive. Of course most of the things are on sale, but the original costs have been doubled or even tripled. We were so disappointed and left the store after buying a single carpet. Which turned out to be a DAMAGED piece !
suresh on 21st Aug 2012, 3:31pm | Permalink
Very Very Worst Service by HomeTown - Never Buy here

We bought wardrobes and modular kitchen from hometown 4 months back. They took 1 month for installation after making number of phone calls to them and now it just 3 months and all the kitchen doors are detached themselves as the bolts are not fitted properly. I am calling them from last two weeks and there is no proper response and service from hometown guys and it is really frustrating. I suggest never buy anything from hometown as the service too worst and worst and worst....
Rama on 13th Aug 2011, 11:47am | Permalink
Rude & untruthful, unethical staff. Non-existent customer service. Worst store experience.NIGHTMARE!

Pros: None
Cons: Worst store in Hyderbadad
Ram_muppidi on 27th Aug 2009, 3:11pm | Permalink
Horrible Service !!

They took 3 weeks to give the so called designs for my house and all I received was PDF document with design of some other apartment that they might have done earlier.

1.) No specifications. No dimensions
2.) The kitchen design does not even match my kitchen.

Do not waste your time with them.

Pros: NONE
Lakshmi on 9th Aug 2012, 7:06pm | Permalink
Hi, we are planning to get our house in hyd remodeled completely with home town's services. But after reading ur review, n other's too, it's a lil scary. Since ur review was posted in 2009, I was wondering if their services have changed n u r aware of anything. We live in the US, hence our info gathering is limited to the posts like urs. Wil b of great help if u cud let us know ur experience. Thanks
lucky 22 on 5th Dec 2008, 1:37pm | Permalink
lousy place poor quality service

Pros: advertisement
Cons: poor service
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