Inaugurated in Feb 2006, PVR eagerly dented the incumbent premier digital movie-watching experience of town, and without much ado the Prasads monopoly came undone. Undoubtedly, IMAX adaptation movies remain eye-candy at Prasads, but daily movie-watching experience underwent a sea of changes for those who could spend a three-digit crispy green for a ticket.
For the average Hyderabadi cinemagoer, PVR is more than centrally air-conditioned theater and happening crowd. It is about a 3-digit ticket price, online ticket booking at a premium, bucket seats, big-ticket popcorns and cola, squeaky....