PRIME is not only a contemporary and a rival, it almost shares a common history with
TIME of Hyderabad. Both were started by IIM alumni in 1992, and both from a one-room office. Somewhere down the line PRIME lost the battle, but it is still an important name in CAT coaching in Hyderabad.
Today PRIME looks like the flamboyant cousin of the sober TIME. It has a small fraction of the reach, but it has several times the
jhaang. Its courses are as neatly packaged as a McDonald's takeaway. You can try and buy any of its postal coaching material or courseware packages online. Or they will mail you CDs. Or you can choose to attend the classroom coaching.
The centers at Dilsukhnagar, Himayatnagar and Secunderabad conduct classes in the mornings and the evenings. Students often choose to change their timings many times within a week ? something not possible without the perfect modularity of PRIME's courses. Students are all praise for the faculty here, especially at Himayatnagar where they prefer joining because it is mostly the directors themselves who teach there.
While we are on the subject of flamboyance,the courses that PRIME offers fan out across the entire spectrum of entrance exam-able careers there are. That's NIFT, Hotel Management, GRE, ICET and even entrance exams for the likes of Infosys, TCS and Satyam. That's right ? give them an exam, they'll give you a prep course ? trimmed, packed and taped ? right off the shelf. Check out their website and you will remember one Princeton Review.
Speak to any of the PRIME students, and they are not cribbing. The faculty is friendly, learned and concentrates on the problem-solving approach, thus not restricting the students' ability to tackle them. We know, they all say that. But as long as the students are happy, who is complaining?