Sensation Insomnia (Lakdi-ka-Pul) Directions

Sensation Insomnia was one of the first theaters to suck up the flab, grow muscle and hit back hard at the multiplex. The first in line of this reinvention was the drastic change in the name. It's not Sensation anymore. It totally did away with that worn-out plaque and replaced it with a more glittery Sensation Insomnia. That's about 2 name changes in a decade - ancient Hyderabadis would know that it was called Meera Deluxe until as late as the mid-90s.

The rumor is that they added the Insomnia as a last ditch attempt to make the audience stay awake in the theater, what with the kind of....