EYantra

Business scenarios that call for a visit to eYantra:

a) Your business is great and you want to thank your customers
b) Your business is lousy and needs a shot in the arm
c) Your business is middling and you need to hold onto your customer base
d) It's the festival season and you've run out of ideas
e) You need a tax write-off, and you need it now

eYantra will find you the perfect gift, whether your budget is modest (Rs. 5) or lavish (Rs. 5,000). This firm is in the business of the feel-good state, a state they promote by customising gifts for corporates and institutions. And judging by their annual turnover-Rs. 6 crore-the feel-good is mutual.

In the city, Tata Consultancy Services and the Indian School of Business both have eYantra outlets on their premises to build brand image and pass on the good word. eYantra's other clients include IIM Bangalore, GE, Microsoft, Oracle, Airtel and P&G, among others. The firm has its own factory outlet that produces gift items like T-shirts, mugs, jackets, torches, and even hip flasks.

Each brand has its own personality. Or at least, that's the general idea. And there's no such thing as too much brand building. So chances are you'll always find a use for a little gift that does the hard-sell for you.