After food, clothing is probably the biggest thing happening to Hyderabad today, and Max is yet another entrant in the ongoing melee in retail clothing. Leastways, you can safely claim that browsing for affordable wear is fast becoming a national pastime with the mushrooming of air-conditioned, well laid out malls around every corner.
Max, which belongs to the same group as the more upscale
Lifestyle, offers an attractive way to spend the hot afternoons of Hyderabad's legendary summers (and winters, monsoons and negligible springs). Priced well within the budget of most mall-dwellers, the store has a wide range to suit every sartorial palate. It stocks casuals for both men and women, ethnic wear, children's clothes, nightwear, lingerie and formals.
You could pick up a kurti for Rs. 300, a matching pair of Jeans (available in colors other than the traditional denim blue) for Rs. 500, and even accessories for Rs. 150. Clothes for men range from a similar Rs. 200 to Rs. 600.
The youth apparel here probably has, quite cleverly, the widest choice, with skirts of every length, material and fit, culottes, capris, camisoles, T-shirts and tops - all within agreeable price ranges.
When you are done shopping for clothes, Max also stocks bed linen and table linen. The bed sheets and bed covers cost Rs. 450 to Rs. 600 depending on the size you purchase, and you can rejuvenate your dining table with a set of fresh mats for Rs. 60 each or/and tablecloth for about Rs. 300.
While this is no Lifestyle, nor does it pose to be one, with neither the wares nor their corresponding prices being in the same league, Max does carve a place for itself as a budget shopper's option.