Cherma's Events

No one knows how the name of the store is actually pronounced, but everyone's been here, and everyone's been shopping here for over a couple of decades now. But then, as the saying goes, a rose, by any other name, is a rose. And well, Cherma's, by any other phoenetic variation, is Cherma's. Period.

This is a place where the family goes to buy stuff. By the dozens. Among the more economical places to shop at, the store targets the middle-income customer. Its in-house denims and shirts brand, Kaizja's, is something almost every Hyderabadi has owned, at least briefly.

Cherma's stock....