The enterpreneurial bug seems to have bitten the twin cities majorly in the past few years, and Jamewar is a breathing example of this. Not very large, but tastefully done and (thank God) air-conditioned.
To a male chauvinist eye, it all seems like just another women's boutique. But as you get talking to the pleasant young designer, you soon learn more, especially when you ask her what her store's USP is.
Jamewar is special weave of cotton, and I was shown a rather nifty creations in red with a gold embroidery - only, it's not embroidered, it's woven. The fall and drape, as well as the get-up, are really good, and you immediately wonder how expensive it is. You're told that the range here is from Rs. 1,500 to Rs. 26,000, which includes dresses, kurtis (so much in vogue today), traditional wear, saris and ghagras.
The bit that especially warmed me, a vocal supporter of Indo-Pak friendship, is that a lot of stuff here is imported from our North-Western neighbour. I immediately remembered that Pakistan has good long staple fiber, and I am letting you in on a secret that I learnt in the 80s while training with a textile group - the longer the fiber, the finer the spun yarn, and, in consequence, the weave.
Jamewar imports made-ups from Pakistan, so for all those girls wanting to do their bit for the friendship, do visit Jamewar. Credit cards are accepted here, and your card company may just offer an attractive instalment scheme. The boutique also offers custom-made designs, so you can get something made of your choice and design, too. Also spotted are leather handbags from Jane Shilton averaging about Rs. 2,000.
Since the store has only opened April this year, I suppose you could look forward to a wider range in the coming months. To find out more, call up, since they do not yet have an email, or just drive in and possibly try the well recommended Fusion 9
or Redd cuisine
on your way out.