Oorja is all about laid-back energy. It is a sublime kind of elegant, a funky kind of fun, and a quasi-expensive kind of, well, expensive.
Indeed, Oorja is about big designer labels. Find Anamika Khanna, Raghavendra Rathore's Indepret, Linarika, Swapan Seema and Kishore Ambani among a host of others perched on the salwar-kameez shelves here. The range of salwar kameez is divine in its constitution of funky college wear, graceful work wear, jing-bang party wear, and sober-stylised wear.
The saris are lovely in their vibrancy. The few ghagras that are available do not exactly make you forget to breathe, but the short kurtis are perfect when teamed up with Jeans.
While at Oorja, do not forget to check out the collection of joothis. The handbags are available in all kinds of funky, with chic ethnic as the motto. Find Ebony, Coco Mo and others housed here.
Oorja is just perfect for the youth, the utopian answer to the haunting "What should I wear to college today" quandary. But it sure isn't some place where your pocket money and you can stay emotionally attached.